KLab and Pocket Pair announce joint development of ‘hybrid-casual game’ for smartphone

Bleach: Brave Souls developer KLab and Palworld developer Pocket Pair will jointly develop and operate a hybrid-casual game for smartphone, the companies announced.

According to KLab, a hybrid-casual game is “a game model that combines the simplicity of casual games with the mechanics of online games that can be played for longer periods of time to generate revenue from both in-game purchases and advertisements.”

KLab plans to utilize its past experience in the development and operation of mobile online games geared toward the global market, as well as its experience in the operation of advertising revenue model, while Pocket Pair will utilize its strength in planning and developing unique games.

Joint development between the two companies began in 2020, and after “numerous” prototypes and key performance indicator tests, the project is now ready for commercialization.